Cricket has been used by advertisers to sell their stuff for over 100 years. From Bats to Brylcream, Custard Powder, Gaspers and Trades Unions, all of them have lined up to use images of the stars of the day, the role models and heroes of the time, to product promote. Of course, Saatchi’s aren’t exactly bursting a lung to get at the England players at the moment, (although I understand Ex-lax and Nytol are in negotiations with the MCC).
So in lieu of anything else, here’s a Roland Butcher’s at some of the ads and artwork of great (and not-so-great) Cricket Ads.
